What Businesses Should Prepare Before Ordering a Video Ad
A great video ad doesn’t start with cameras, software, or effects.
It starts with preparation.
Many businesses jump straight into production — only to realize halfway through that the concept, messaging, or assets aren’t ready. This creates delays, extra costs, and underperforming videos.
Here’s what businesses should prepare before ordering a video ad.
1. Clear Goals
Every effective video ad starts with a goal.
Ask yourself:
- Is this ad for awareness, consideration, or conversion?
- What do I want the viewer to do after watching?
- How will success be measured?
Without clear goals, even the best production can fail to deliver results.
2. Defined Audience
Who is this video for?
Understanding your audience ensures:
- Messaging resonates
- Visuals feel familiar and relevant
- Calls-to-action align with audience behaviour
The more you know about your audience, the higher the performance potential.
3. Core Message
Many businesses try to fit too much into one video.
Instead, define:
- The single main idea or problem
- The solution or benefit you’re offering
- The one action you want viewers to take
Simplicity in messaging ensures clarity and keeps attention where it matters.
4. Visual Assets
Gathering images, logos, product shots, or brand visuals ahead of time speeds up production and keeps quality consistent.
This avoids last-minute scrambling and ensures the final video looks professional and polished.
5. Brand Guidelines
Consistency is key.
A video ad should reflect your brand’s:
- Tone of voice
- Color palette
- Typography
- Overall style
This helps maintain trust and recognition across all campaigns.
6. Reference Examples
If you have examples of video ads you like — or even ones you don’t — share them with your creative team.
Reference material:
- Communicates expectations
- Speeds up creative decisions
- Ensures alignment on style and pacing
Final Thought
The businesses that succeed with video advertising are the ones that prepare thoughtfully before production.
Preparation saves time, improves quality, and increases performance.
At VideoAdvert.co.za, we guide businesses through every step — from defining goals to final delivery — ensuring every video ad is clear, purposeful, and built to perform.